Crystal Eisinger

I love to see a young woman go out and grab the world by the lapels. Life's a bitch. You've got to go out and kick ass.

I own Urban Pantry, a brunch restaurant in Chiswick.

I was CEO of Keakie. We shook up the way people listen to and discover music. We were built on the belief that people deserve a listening experience as unique as they are.

Previously, I was at Google, I was the Head of Marketing Strategy & Operations in the UK where I was responsible for the marketing of Google Ads Products to the largest and most sophisticated advertisers and agencies. Prior to this, I led Strategy for a $1bn segment of Google's business and transformed the UK & Ireland's approach to customer satisfaction by leading a change programme across London, Dublin, and Hyderabad to improve the way Google serves its customers.

In the last few years, I was named one of Management Today's 35 Women Under 35, was selected in The Drum's 50 under 30 Outstanding Women in Creative and Digital, was awarded a Future Leaders Award by WACL, and graduated from the Marketing Academy Scholarship. These awards demonstrate my commitment to the Marketing and Advertising industry and my appetite for ongoing self-development.

I've taken an extremely active role in sharing my insights with the industry through my articles and am now co-host of the Greater Than 11% Panel show, a podcast which explores roles and opportunities within the creative industries. The podcast's mission is to shift the statistic that only 11% of creative directors in the UK are women.

I'm also a member of the Confederation for British Industry's Under 35 London committee and a keynote speaker on Behaviour Change and Business Transformation having spoken for organisations such as the Media Trust, Full Fact and the Business Change & Transformation Conference Europe.

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